Warner Brothers launch online TV series about music blogger

"Rockville, CA," makes its debut on Tuesday with the first four of its five- to seven-minute episodes. Set in the fictitious Club Rockville in Los Angeles — the name is a homage to the 1984 REM song "(Don't Go Back to) Rockville" — the 20-episode season follows Hunter (Andrew J. West), an archetype familiar to devotees of Mr. Schwartz's series: he's the dark-haired, hyperarticulate, self-deprecating, self-professed nerd, like Seth Cohen of "The OC," Dan Humphrey of "Gossip Girl" and Chuck of, uh, "Chuck."

In this case he's a music blogger with a crush on Deb (Alexandra Chando from "As the World Turns"), an A&R rep for Wall to Wall Records. Deb, whose primary trait is her obsessive use of the word "major" (as in "that band is major"), comes to the club to see and sign her favorite acts.

Those acts — a diverse mix of established (the indie rock band Eagles of Death Metal), up-and-coming (the synth-pop singer-songwriter Lights), foreign (the Swedish singer Lykke Li) and local artists (the power-pop group the Broken West) — are as essential to "Rockville" as Hunter and Deb's budding romance. Each episode was shot at the Echoplex, a real rock club in the Echo Park neighborhood of Los Angeles, and takes place in one night, with a single band playing in the background. The show's home page on TheWB.com features interviews with those bands and exclusive live performances of two of each band's songs.

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