I Want My OLED TV

FROM THE NEW YORK TIMES: There’s a new TV on the block, and its picture is so amazing, it makes plasma and L.C.D. look like cave drawings.

It’s called organic light emitting diode, or O.L.E.D. This technology has been happily lighting up the screens of certain cellphone and music-player models for a couple of years now, but Sony is the first company to offer it in a TV screen. It’s called the XEL-1, and it’s available only from SonyStyle stores. Its picture is so incredible, Sony should include a jaw cushion.

At a cooperative Best Buy store, I did a little test. I set the XEL-1 up next to state-of-the-art plasmas and L.C.D. sets — all hooked up to the same video signal for easy comparison — and recorded the reactions of shoppers and employees. Their adjectives for this picture included “astonishing,” “astounding,” “incredible” (twice) and “amazing” (five times).

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