M/M Design: Melding art and commerce

M/M (Paris)

Every time a new play opens at the theater in the quiet town of Lorient in Brittany, a poster goes up to advertise it. For 14 years, those posters have been designed by the same graphic design studio, M/M (Paris), in exactly the same style of black and white type with a color photograph. (Théâtre de Lorient poster)

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